You're brilliant at what you do.
Now be known for it.
Marketing, messaging and websites for people who run service businesses.
Grow your business with intention.
Your work is good. It's just not bringing you the clients it should.
You explain what you do perfectly to a client, then the words disappear when you try to write it on your website.
Your website reads like a CV, or describes a version of your business you've moved on from.
You used AI to write your copy and now you sound like everyone else.
You've always believed good work speaks for itself. You're still not booked out.
You could work all this out yourself. You don't have the time.
The fix is clarity. Knowing exactly what you're saying, who you're saying it to, and where to say it.
Everyone's using AI now.
That's the problem.
If you handed your website copy to ChatGPT and it gave you something that looks pretty good.
It’s polished, competent…forgettable. It's the average of the internet, which makes it the average of every competitor you have.
Your clients notice. Maybe not consciously, but the problem with generic AI is everyone sounds the same.
I help you find your own words first, then set up your AI tools to write in your voice. So you can produce content quickly and still sound like someone worth booking.
I'm your marketing manager, without the full-time cost.
Copywriting
Social media
Content strategy
Marketing strategy
Branding and websites
Ongoing or by project.
I span a range of service-based industries. Right now I'm working with a psychologist, an executive coach and a stylist.
Start with a 15-minute call
Tell me what's going on in your business. I'll tell you what I'd do about it and roughly what it would cost.
How I Work
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How I Work 〰️
One hour: The Founder Clarity Intensive.
We get your business out of your head and into words, and you leave with a written Blueprint. $299, credited in full if you book a project within 30 days.
$299
One project.
A website, a rebrand, messaging you can use everywhere, a launch. Scoped, quoted, with a finish date.
From $1100.
Ongoing.
A few days a month in your business, handling the marketing so you can get back to your actual work.
From $1,499 a month.
Everything is quoted on what you need.
The Founder Clarity Intensive
One hour to get your business out of your head and into words.
How it works
Book a time. Choose a slot that suits you.
Fill in the questionnaire. A short form beforehand, so we don't spend the hour on background.
Bring the mess. Half-formed ideas, too many tabs, confusing offers, questionable website copy. You don't need to have worked anything out first.
Get your Blueprint. I write up everything we covered and send it through afterwards.
Your Founder Clarity Blueprint covers
How to describe what you do, in words you'd say out loud
Who you're for and who you're not for
Your positioning and your real point of difference
Your brand voice — crucial for your AI to know
Three marketing priorities instead of a hundred half-ideas
Your next steps
We won't necessarily cover all of it in an hour. We'll focus on whatever is holding the rest up.
$299. Credited in full towards any project you book within 30 days.
Case Studies
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Case Studies *
Paula Noble — Noble Psychology
Paula's website led with her credentials and read like a clinical CV. A stressed parent couldn't tell whether she was the right person for their child.
We repositioned the practice around the parent's problem, then rebuilt the logo and the site around that. Parents now know exactly what she does and even quote her website back to her.
Katherine Magnus — The Magnus Mode
Katherine is a home organiser who didn't know where her next client was coming from. We narrowed her niche, worked out exactly who she was for, and built a referral-led plan to reach them. She left with content pillars and a roadmap that turns her Instagram into something that books work.
Dr Yvonne Yap - Discern Psychology
Yvonne is a psychologist who found marketing herself uncomfortable, so the warmth of her work never made it onto the page. We clarified her audience, named what makes her approach different, and mapped a website that helps women feel safe enough to reach out.
What Clients are Saying
Beth asked all the right questions to get me thinking about what I truly wanted for my business - questions I hadn’t thought to ask myself. After our session, I felt much more confident about exactly what it was that I had to offer and I immediately felt motivated to go ahead and start working on my marketing. I learned a lot about how to reach my ideal audience and I now feel really positive that by taking the time to clarify my business vision early on, it will mean the business will be a rewarding and good fit for me in the long term.
Yvonne Yap, Discern Psychology
I worked with Beth to redo my branding, website and get a marketing plan. The web copy she wrote for me started being quoted back to me by clients and even a podcast host. Everything felt more ‘me’. The new brand direction and website were beautiful and I now have a marketing plan that steps me through what I need to do weekly to get myself out there more. I feel more confident marketing myself now.
Paula Noble, Noble Psychology
Hi, I’m Beth
I've spent more than 15 years helping people make sense of complicated ideas and turn them into clear, useful communication.
Mostly across marketing, media, brand and comms, often alongside CEOs and leadership teams. My job is to get across a business fast, ask the question no one else asked, and find the connection no one thought of.
Now I do that for people running their own businesses.
Because I know how frustrating it is to be genuinely good at something and struggle to explain it.
Most of the people I work with don't need more generic marketing advice. They need someone who listens closely, sees the bigger picture, and helps them find words that fit.
I'm warm, direct and practical. I'll back you, and I'll also tell you when an idea isn't working.
I don’t have fixed formula, and I won’t squeeze your business into someone else's template.
I'm based on the Mornington Peninsula, where I live with my family and an optimistic number of unfinished house projects.
And I always turn up to a meeting with a hot cup of French Earl Grey and some zen music in the background. (And if it’s a nice day, I’ll be in the sun).
I can’t wait to meet you!
Get in Touch!
Grab a cuppa, bring your messy ideas and let’s chat!